First impressions matter – they are everything in today’s highly competitive real estate market. More often than not, that impression is made online. Most buyers start their home search on the internet, and the quality of listing photos can make or break a sale. Professional real estate photography isn’t just about capturing beautiful images. It’s also about showcasing a property in the best possible light, highlighting key features, and creating an immediate emotional connection with potential buyers.
Many sellers and agents think they can take photos themselves with their smartphone or camera, but this usually results in uninspiring, amateurish photos. There are several key factors in taking real estate photos, and working with professionals not only saves sellers time but also provides a real return on investment.
High-quality photos mean increased online visibility and faster sales!
Online Home Shopping
Most buyers today begin their search virtually, so listing photos bear the responsibility of providing viewers with the crucial first—and best—impression. A shopper can be easily deterred by a property if the listing is done a disservice by low-quality photos. Professional photography requires a higher level of care for the home and respect for the selling process. Remember, potential buyers are most likely looking at dozens of homes, so sellers need theirs to be made memorable through high-quality, first-rate photography, instead of being dismissed because the images were less than stellar.
Spark an emotional connection before they even visit the home with professional photography.
Perceived Higher Value
Professional photos can significantly influence the buyer’s perception and create a higher perceived value in their mind. A professional real estate photographer knows how to showcase the most appealing aspects of any property, whether those be spacious rooms, modern finishes, beautiful landscaping, or more. Just as importantly, they can downplay less attractive or unappealing features and even know what shouldn’t be photographed at all!
High-quality photos present the full potential of a home and evoke a sense of luxury and comfort throughout. These images build emotional connections between homes and potential buyers. When buyers can easily imagine themselves in those spaces, those spaces become more desirable.
Kitchens can be some of the most challenging rooms to photograph properly with so many straight lines and angles to consider.
Working With A Pro
A professional photographer’s specialized knowledge and experience make them highly effective at not only capturing the right photos but also editing them to enhance the property’s appearance. When on-site, a skilled pro understands how natural and artificial light can be used to create a bright and inviting look. Composition and framing are also essential to making rooms look balanced and spacious. Kitchens and bathrooms can pose real challenges for inexperienced photographers. Capturing them at just the right angle is a real skill, especially when considering straight lines and surfaces—not to mention how relatively small bathrooms are compared to other rooms in the house. Finally, a skilled artist can soften or eliminate imperfections through retouching, leaving sellers with magazine-worthy shots of their homes.
Ready To Get Snapping?
Before scheduling any photo shoot, call Ellen first! Her expertise in the home selling process in the Kansas City real estate market is a crucial resource. Her guidance on having homes fully prepared for photographers—from decluttering to staging, from repairs to upgrades—provides photographers with even more and better opportunities to make a home a true standout. Remember: first impressions matter!
